Sify to webcast live Cricket matches
Sify Corp. (NASDAQ: SIFY) to webcast live cricket matches between India and England on Sifymax.com. A very good initiative on the part of Sify corp. to drive traffic and advertisers to its web properties. According to the press release, the first webcast received an overwhelming response. In India, everything revolves around Cricket and live webcast of cricket matches is a very good initiative on the part of Sify Corp. Sify.com which is ranked behind Rediff.com India Limited and Indiatimes.com among portals in India needs cutting edge content like this to challenge the leaders. It would be interesting to see the revenue and growth in the portal business when the fourth quarter numbers are released. Will the investments in SifyMax (Broadband content), Bangalorelive.in (Local Portal) and the redesign of Sify.com pay off?