World Cup could bring an upside to the Indian portals
DNAIndia: According to an article in DNAIndia, Indian portals such as Sify and Rediff could see a advertising revenue upside of 15% due to the world cup craze.
I checked out both Rediff’s (Nasdaq: REDF) and Sify’s (Nasdaq: SIFY) world cup sites and although they both look good, I have to give a slight edge to Rediff. I am not sure if Sifymax will be able to show highlights but if they can it will give them an edge.