World Cup upside for Indian Portals Rediff and Sify
IndianTelevision: World cup turned out to be coupe for online portals such as Rediff (Nasdaq: REDF) and Sify (Nasdaq: SIFY).
Thousands of clips of World Cup football related content were viewed on Sify’s broadband portal Sify Max in the first two weeks of the tournament. The most watched clip was the Brazil v/s France match on July 2nd, which was viewed 25,000 times. This is not surprising as most of the Indian football fans support Brazil. Sify added a video featuring the wives/girlfriends of star football players which turned out to be very popular.
India’s leading portal Rediff too cashed in on the football frenzy, with increased page views resulting in more ad inventory which in turn resulted in better revenue. Football brought a wide range of advertisers like Ranbaxy, Maruti Swift, Gillette, Microsoft and Apollo Tyres for the Indian portals.