Indian Television channel ties up with Sify for an American Idol type show
I found this on Content Sutra and thought it was very encouraging news for Sify (Nasdaq: Sify) shareholders. Zee TV, one of India’s most popular TV channels, has tied up with Sify’s broadband portal SifyMax to accommodate auditions for its reality TV show called, ‘Zee Cinestars’.
From SifyMax, Zee Cinestars is a platform for every Indian youth who dreams of making it in the movies. A 1-hour talent hunt show, it will feature participants from various cities in the country, who will showcase their acting and dancing skills in the show. The aim of the show is to find two potential stars, who will be given an opportunity to feature in their forthcoming film which is to be produced by a leading banner.
Basically, contestants will send videos of themselves for a chance to become a movie star. However, Sify will make use of its 3400 iWay cybercafes and its website to accomodate this. People can audition for the show at Sify’s iWay cybercafes or by uploading their own videos on SifyMax. Either way Sify wins. They get thousands if not millions of hits on its sites as well as getting more foot traffic to iWay’s.
The shows website is: http://zeecinestars.sifymax.com/
Full Disclosure: I am long Sify
Also, Asif Suria’s excellent investment newsletter (SinLetter) picked ‘Sify’ as one of its picks for August. I was the guest writer so don’t forget to check it out.
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- Sify to show FIFA football worldcup highlights
- VSNL (NYSE: VSL) and Sify Corp. (Nasdaq: SIFY) to run cybercafes at 82 railway stations
September 3rd, 2006 at 7:13 pm
[…] Nikhil adds: Talent shows are a rage in India, and auditions have often been chaotic affairs. This distribution of auditioning allows Zee to focus on other things related to the show. For Sify, contestants will have to pay for using iWay facilities, and the videos will be uploaded to http://zeecinestars.sifymax.com/ . Himanshu Pandya of India.FinancialNirvana.com agrees: Either way Sify wins. They get thousands if not millions of hits on its sites as well as getting more foot traffic to iWay’s. […]